What is Business

Business is all around us, whether it’s your favorite brand, a local restaurant, or a start-up changing the world. At its core, business is about solving problems, creating value, and making things happen.

According to the dictionary, "A business is an organization or entity that engages in commercial, industrial, or professional activities to make a profit by providing goods or services to others". But business is more than just profit. It is a livelihood, a connection with people, and a means to make a change in the world. It’s about ideas, people, strategy, and impact.

Many students choose to study business in college through a Bachelor’s in Business, which usually includes subjects like management, accounting, and marketing. This opens up careers in fields like consulting, marketing, entrepreneurship, and more. These roles rely on both hard skills, like analyzing data or understanding finance, and soft skills, like communication, creativity, leadership, and teamwork.

To make it easier to explore, the world of business is often broken down into career clusters, which are broad but related categories that organize related jobs and skills. Some of the most common business clusters include Entrepreneurship, Finance, Marketing, Hospitality & Tourism, and Business Administration. Each cluster represents a different side of business and can help you figure out what matches your interests.

Through this website, our goal is to introduce you to these clusters and help you discover where your strengths fit in. Even if you don’t pursue a business degree, the skills you build by learning about business can take you far on any path you pursue.

Business Clusters

Entrepreneurship

An entrepreneur is someone who solves a societal problem by creating their own business and assuming risk. Entrepreneurship is the process of identifying said problem and developing a solution for it through a business venture. This field requires a strong understanding of all aspects of business, especially for strategic thinking, making it essential for entrepreneurs to possess a well-rounded and adaptable skill set.

Marketing

The purpose of marketing can be described in one single word: people. Marketing is all about utilizing various channels of communication to reach people and persuade them to support your business. Therefore, you will need to understand their preferences, personalities, and behavior to make them more effective. You’ll need a mix of creativity, analysis, and strategy to successfully promote your product or service, making marketing an incredibly vital field in the business world.

Finance

Finance is all about understanding how money works — how it’s earned, managed, invested, and used. It plays a critical role in every business, from budgeting for daily operations to making big investment decisions. A career in finance means becoming fluent in numbers, trends, and risk, and learning how to make smart financial choices that support long-term success.

Hospitality and Tourism

Hospitality and tourism is all about creating memorable experiences for people, whether it’s through hotels, restaurants, travel, or events. This cluster focuses on service, communication, and managing details so guests feel welcomed and valued. If you enjoy working with people, problem-solving on the fly, and organizing fun or relaxing moments, hospitality and tourism might be your thing.

Business Administration

Business administration is the process of managing people, resources, and business operations to achieve organizational goals. It involves planning, organizing, and controlling different activities to keep a business efficient and profitable. A business administrator needs strong leadership, communication, and problem-solving skills to handle daily challenges and guide teams. Business administration helps in making strategic decisions, ensuring smooth workflow, and maintaining growth, making it key for any organization’s success.

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